This has always been about the kids

More than 40 years in junior golf. One mission that never went away.

Bitesize Golf exists for one simple reason:

to help more children discover golf, enjoy learning it and stay in the game long enough for the golf bug to bite.

Because once that happens, something wonderful can begin. 

Golf can become a sport they play with friends. 

A game they share with parents and grandparents. 

A source of confidence, competition, challenge and belonging. 

And, for some, the beginning of an extraordinary sporting journey. 

Bitesize Golf is the latest chapter in a junior golf story that began more than 30 years ago. 

A story built around one belief:

Give every young golfer somewhere to go next.

The story behind a junior golf system built through more than 40 years of experience

Created by 

Dave Gosling, Former Fellow of the PGA of GB & I, junior golf coach and creator of Young Masters Golf.

The idea started with a swimming badge

Years ago, Dave noticed something about his own children. 

They wanted to keep going back to swimming lessons. 

Why? 

Because every time they earned one badge, another one was waiting. 

There was always another achievement ahead. 

Dave started asking a simple question: 

Why didn’t junior golf work like that? 

Golf was very good at introducing children to the game, but far less consistent at showing them where to go afterwards. 

So he began building a pathway where children could learn, practise, complete challenges, gain recognition and move naturally towards the next stage. 

That simple progression principle became the foundation of Young Masters Golf. 

The story was reported nationally as early as 2004, when The Independent - National Newspaper, described YMG as an independent programme bringing skills, rules, etiquette, badges, merit points, quizzes and competition into one progressive junior system.

Dave with the boys

Then the idea took off

The idea spread. The numbers followed.

What began as a solution for one junior coaching programme started spreading from professional to professional, club to club and eventually country to country. 

The golf press began documenting the growth as it happened.

330+ Academies reported by early 2004
11,000+ Young golfers in one reported year
1,100 Entrants to the YMG national series
400 UK centres reported by 2008
Golf Business News

Innovators join forces

330+ academies

In March 2004, Young Masters Golf was reported to have grown to more than 330 junior golf academies in less than two years.

Read the original coverage →
2004
2004
The Independent

Golf teachers' new mantra: the progression principle

11,000+ juniors

The Independent told the story behind the progression principle, reporting YMG approaching its 350th club and more than 11,000 children going through the programme in the previous twelve months.

Read the Independent feature →
Golfmagic / YMG National Masters

The programme moves onto a national stage

1,100 entrants

Young golfers competed across twelve regions, with 120 reaching Celtic Manor and 24 progressing towards the finals at La Manga. The series was backed by The Times / Sunday Times and EA Sports.

See the event coverage →
2004
2005
Irish Golf Desk

Talented Maguire twins set for stardom

La Manga final

Lisa Maguire won the Young Masters Golf Junior Series final at La Manga, with twin sister Leona finishing second, years before Leona's rise to the highest levels of international golf.

Read the original story →
Golf Business News

Young Masters Golf continues to grow

Around 400 UK centres

By 2008, Young Masters Golf was being reported as operating through approximately 400 centres across the United Kingdom.

Read the coverage →
2008
2009
Golf Business News

Dave Gosling recognised as YMG founder and author

The next chapter

Later industry coverage identified Dave as the founder and author of Young Masters Golf as he moved into the next stage of his work in junior golf development.

Read the article →
This was no longer an experiment.

The progression principle had grown from one coach's idea into a junior golf programme being used, discussed and reported around the golfing world.

The programme kept growing. 

Later records describe YMG operating through 800+ clubs and professionals and introducing more than 100,000 young golfers to the game.


800+

Golf facilities and professionals

100,000+

Young golfers introduced

16 countries

A programme that travelled internationally

200,000+

Progressive levels distributed

The Independent reported one participating club going from just seven or eight juniors with handicaps to around 40–50 playing in club competitions, with the junior team subsequently winning trophies.

Then everything changed

Sometimes the hardest part of a journey is deciding whether to begin again.

After completing the final stages of Young Masters Golf, Dave’s involvement with the programme he had helped create came to an abrupt end. 

A difficult departure was followed by a legal dispute lasting several years. 

Eventually, continuing the battle was no longer financially realistic and Dave walked away from the project that had occupied such a large part of his professional life. 

For a while, that could have been the end of the story. 

It wasn’t. 

The belief, the vision and the mission behind YMG had never disappeared. 

Children still needed a pathway. 

Parents still needed help. 

Coaches still needed structure. 

Golf still needed to do a better job of turning curious beginners into lifelong players. 

So the rebuilding began.

The programme was gone. 

The purpose wasn’t.

Six years+ of rebuilding

Sometimes the hardest part of a journey is deciding whether to begin again.

The first time around, there had been a team. 

Designers. Administration. Marketing. Operations. Technology. Production. 

Starting again meant learning how to do much of it independently. 

So Dave spent years rebuilding, learning new skills and asking a bigger question: If you could start again with everything learned from Young Masters Golf, what would you build now? 

The answer was not another version of YMG. It became something much larger.

Bitesize Golf

A ten-level junior development system bringing together:

Bitesize golf 8 image panel

coaching • learning • practice • challenges • playing • rules • etiquette • progress • recognition • parents • clubs • coaches • digital learning

The original progression principle remained. Almost everything around it grew.

YMG proved the principle. 

Bitesize Golf expands the possibility.

Golf is much bigger than hitting a ball

Bitesize Golf takes a holistic approach.

A young golfer does not become a golfer simply by learning technique. 

They need to understand the game. 

How to play it. 

How to behave on a course. 

How to make decisions. 

How to practise. 

How to compete. 

How to respect other players. 

How to cope when things go wrong. 

And why this extraordinary game has traditions that have survived for generations.

Bitesize Golf

A ten-level junior development system bringing together:

Bitesize golf 8 image panel

Not just golf lessons - A comprehensive golf education

The Bitesize app now contains more than 1,100 pages of content spanning its 10-level system.

Keep them learning until the golf bug bites

Golf doesn't have an introduction crisis, It has a retention one.

Bitesize golf changed 3 - 5% retention to near maximum pupils retained

Not every child who tries golf will become a tournament golfer. 

They do not need to. 

The first job is simply to keep the journey enjoyable and rewarding long enough for the child to discover what golf can become. 

Once that connection happens, golf has an extraordinary ability to stay with people. 

A seven-year-old beginner can become a teenage competitor. 

A teenage competitor can become an adult club member. 

An adult golfer can one day play with their children. 

And later with their grandchildren.

Golfers for life

Give children the confidence and knowledge to remain in the game.

Friendships

Golf creates relationships that can last for decades.

Family

Few sports allow three generations to genuinely participate together.

Opportunity

Competition, travel, careers, business and community can all grow from the game.

Potential

Some of those young beginners will discover extraordinary ability.

The goal isn’t to create 10,000 professional golfers. It’s to create 10,000 young people who love golf.

Some may become champions. 

Some may become captains. 

Some coaches. 

Some committee members. 

Some simply the grandparent who puts a club into a child's hands one day. 

All of those outcomes matter.

dave, dad and boys

Dave with 2 sons and father. Three generations enjoying a competitive game of golf, the boys won on the 18th!

Success looks different for every young golfer

Golf doesn't have an introduction crisis, It has a retention one.

The purpose of a development pathway is to give every child the opportunity to find out how far golf can take them. 

For most, success will mean enjoyment, confidence, friendships, club membership and a lifetime in the game. 

For a small number, the journey can go much further. 

YMG programme lists golfers including Matt Fitzpatrick, Georgia Hall, Leona Maguire and Jordan Smith among those who went through the programme. 

But one of the stories Dave has remembered most strongly had nothing to do with trophies. 

In 2004, The Independent reported the story of a shy seven-year-old whose parents said joining the programme had transformed his confidence and sociability.

"When parents called me aside and said, you need to know you've given us our son back it hit me quite hard. Their young lad had become reclusive, spending all his time in his room on electronic devices. Through the programme he made friends, became an accomplished player and grew as a person. This is not an isolated case, the game itself develops youngsters in ways that cannot be over-estimated, especially in these modern times".

40+ years

Teaching, learning and developing junior golf.

Thousands

Of young golfers personally coached.

Young Masters Golf

Creator of the original progression concept.

International development

Junior golf development work internationally, including R&A / PGAs of Europe activity in Costa Rica.

There had to be a better way.

"I've been in golf all my life, I started playing aged 7 and had a fantastic time as a youngster in a golfing family. I turned professional at the age of 20 and spent my coaching career specialising in junior golf, in mentoring and developing young talent. To a point where over 20 pupils have actually joined the ranks of professional golf and countless others playing at international, national and county level. 

I am a father to 3 boys who all played golf as soon as they could walk and can all quite happily play scratch golf now, when they go out with their friends. I have been the junior, the professional teacher and the father of young players and Bitesize Golf is everything I know encapsulated in a structured, long-term development pathway that's guaranteed to produce outstanding results and fantastic, well educated, well-rounded young players. 

All of this material, the thoughts and ideas are all borne from a lifelong passion for giving kids the opportunity and the gift of golf. I have travelled the world, been to the most beautiful locations and played some of the world's finest golf courses. I have met and played with stars, V'I'P's and royalty and enjoyed every single second of it, except for when I 3 putt to turn a birdie into a bogey!" 

Dave Gosling portrait

Dave Gosling - FPGA 35 years, Founder, Creator, Author YMG & Bitesize Golf.

Dave with International YMG Champions

Dave with International YMG teams

Dave teaching in Tambor School, Costa Rica

Dave teaching in Tambor School, Costa Rica

Dave at the 17th Sawgrass

Dave at the 17th Sawgrass

Dave speaking at pga's Europe conference

Dave speaking at pga's Europe conference

Dave at St Andrews

Dave at St Andrews

The next chapter belongs to all of us

Bitesize Golf may have been created by one coach, but growing junior golf will never be a one-person job. 

Parents. 

PGA Professionals. 

Golf clubs. 

Former YMG coaches. 

Junior organisers. 

Grandparents. 

Golf bodies. 

And, most importantly, young golfers themselves. 

Everyone can play a part.

Get them started. 

Keep them learning. 

Give them somewhere to go next.

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